Karen Miller Russell, who teaches public relations at the University of Georgia, poses an interesting question on her blog. Is it time to allow writers to refer to a company or organization as "they" instead of "it"?
Many of us speak of a company as "them" in casual conversation. "Did your hear about Apple? They're releasing a new operating system."
But grammar tells us that a company is a singular unit that takes a singular verb and a singular pronoun: "Apple is releasing a new version of its operating system."
Yet Miller suggests that "they" is the better choice because it's more accurate. She wants to know what editing types think — and so do I.