Saturday, January 27, 2007
An attractive headline

Here's one positive side to the rush toward online news at the expense of print: Copy editors won't have to write so many one-column headlines. Those narrow widths are hard to work with, and it always seems that complicated stories go in those spots on the page.

This headline hits the mark. It's clear, lively and active. It has a play on words, but that element is subtle enough to avoid the groans that puns can elicit. It breaks cleanly from line to line. The drophead widens the thought of the main headline.

Fine work!
posted by Andy Bechtel at 10:04 AM | Permalink |