Monday, November 05, 2007
Upon further review
The shenanigans behind movie blurbs ("Has audiences standing up and cheering!") have been exposed now and again, and even lampooned. In its heyday, Spy magazine had a fake critic named Walter Monheit, the movie publicist’s friend, who always had a pun-infested blurb at the ready. Here's one for the original "Teenage Mutant Ninja Turtles" movie:
Terrapinrific! A snapping good yarn! Donatello is the thinking man’s Stallone!
Now comes the latest in flimflams in movie and TV criticism:
  • A Washington Post story tells us how some reviewers' affiliations are being inflated to make them sound more authoritative. For example, a critic for a TV station in Arizona is cited as being from "ABC TV."
  • Keith Olbermann shows us how Fox edited reviews of its new Fox Business Network. Needless to say, the snippets put the new channel in a better light than the reviews from The Economist and The Globe and Mail did.
Walter Monheit feels more real every day.
posted by Andy Bechtel at 12:18 PM | Permalink |